Boston Teams. One Sports Hub.
Put Your Brand In The Game
Reach New England sports fans through the Patriots, Celtics, Bruins, and Revolution with radio, digital, streaming, and custom advertising campaigns built around real fan attention.
Complete Coverage
Four Fan Bases. One Advertising Engine.
Sports fans do not follow one channel anymore. They listen in the car, stream at work, check updates on mobile, react during games, and trust familiar voices. This page pulls all four team opportunities together so your campaign can meet them across the moments that matter.
Team Platforms
Choose The Crowd You Want To Move
New England Patriots
Reach one of New England's most passionate fan bases through official radio coverage, digital exposure and custom sponsorship packages.
- Official Radio Home
- Live Game Coverage
- Exclusive Interviews
- Year-Round Content
Boston Celtics
From opening tip to the final buzzer, 98.5 brings complete Celtics coverage and advertising opportunities around trusted voices.
- All 82 Games
- Pregame & Postgame
- Breaking News
- Expert Analysis
Boston Bruins
Connect with loyal Bruins fans across live game coverage, analysis, interviews and multi-platform advertising.
- All 82 Games
- Pre & Postgame
- Breaking News
- Expert Analysis
New England Revolution
Grow your brand with dedicated soccer fans through digital, weekly and play-by-play sponsorship opportunities.
- Live Match Coverage
- Expert Analysis
- Player Interviews
- News & Updates
How We Carry Your Message
From Your Offer To The Fans Already Listening
We turn your campaign into a clear path: the right story, the right sports context, the right mix of radio and digital, and enough repetition to make the message stick.
See Advertising Options ->Campaign Path
How We Make The Advertising Work
Discover
We map your business, market, audience, seasonality, and the teams your buyers care about.
Build
We shape radio, live reads, digital, streaming, and sponsorship inventory into one campaign plan.
Broadcast
Your message runs inside trusted sports moments, shows, game coverage, and high-attention dayparts.
Amplify
Digital placements, social traffic, and streaming extensions keep your campaign moving beyond the dial.
Optimize
We review response, pacing, creative, and opportunities so the campaign gets sharper over time.
Questions Advertisers Ask
Plan With Confidence
Use this as a quick guide before you talk with the sales team. The final plan can be tailored by season, team, budget, audience, creative style, and business goal.
Can one campaign include all four teams?
Yes. We can build a custom schedule that uses Patriots, Celtics, Bruins, and Revolution coverage together, or weight the plan toward the team seasons that matter most to your audience.
Do I have to buy play-by-play only?
No. Play-by-play can be powerful, but many advertisers combine it with weekly spots, host reads, digital advertising, streaming, and sales support.
Can local businesses advertise too?
Absolutely. The plan can scale from focused local campaigns to larger regional sponsorships, with creative and scheduling matched to the budget.
How do you help the ad reach the right people?
We align your message with fan behavior: live game attention, commute listening, show loyalty, streaming habits, and sports content that keeps audiences engaged throughout the week.
Ways To Advertise
Build A Mix Around Your Goal
Ready For The Next Break?